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The 2025 edition of LAMIERA will also see the participation of qualified delegations of final end users and journalists from abroad, selected and invited with ICE-Italian Trade Agency.
Economic capital city and unequalled business centre in Italy, Milan represents a natural attraction for foreign operators, whom LAMIERA presented the best product offering of the sector.
Qualified foreign final end-users have been invited to visit the exhibition scheduled from 6 to 9 May 2025, and to whom B2B meetings will be offered at the Italian exhibitors’ booths.
Developed thanks to the cooperation with ITA-Italian Trade Agency for the promotion and internationalisation of Italian enterprises abroad and with MAECI-Ministry of Foreign Affairs and International Cooperation, the initiative aimed at expanding the spectrum of operators present at LAMIERA 2025. It also includes a well-structured promotional plan in the main specialist press magazines and websites of the target countries.
The initiative is intended to offer exhibitors further opportunities to meet international demand, thanks also to a matchmaking action that will allow to the invited end users to analyse, before their arrival at the exhibition, a proposed path of meetings at the booths with possible Italian suppliers of machines and technologies of their interest.
Target Countries:
| Brazil | China | Hungary | India |
| Mexico | Saudi Arabia | Serbia | Türkiye | Vietnam |
