Participating in LAMIERA 2025 is a special opportunity to interact with the market, promote your product offering, your image and much more.

LAMIERA 2025 offers to the exhibitors a range of promotional services available before, during and after the exhibition period, conceived to enhance their presence at the fair.

LAMIALAMIERA

Promotion speech of 15 minutes.
LAMIALAMIERA is the arena, set up in a hall, of LAMIERA. During the whole trade show, it will propose meetings, one-to-one discussions, performances and insights offered by the organisers and by the exhibitors. Besides the cultural insight events arranged by the exhibition organisers, in the arena space of LAMIALAMIERA exhibitors will have the possibility to present, until exhaustion of the available time lot, their best product offering and their novelties, by booking a 15-minute time Speech.
For information: ph: +39 0226 255 319, [email protected].
Continue reading and book now.

Visitors’ Guide map

Logo and advertising pages.
To orient themselves inside the halls, visitors will receive an Exhibition Guide Map that will illustrate booths, thematic areas and services of the trade show. Available free of charge at all reception desks, the Guide Map is also an opportunity for exhibiting companies interested in purchasing logo space and/or advertising pages to promote the company or its products, where to include their own company promotion. The map can host a maximum number of logos and pages; the spaces are allocated in chronological order subject to availability. If you have not already purchased the service during registration, contact the secretariat to check availability.

  • logo on guide map € 200 (+ VAT).
  • advertising page on guide map € 500 (+ VAT).|
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For information: ph: +39 0226 255 226, [email protected].
Deadline for uploading the material to the Exhibitors’ reserved area: Tuesday, April 1.

Printed Official Catalogue

Logo and advertising pages.
Exhibitors will have the opportunity to include their own logo or brand and/or to publish up to 4 advertising pages in the hard copy of the Exhibition Official Catalogue and/or creating up to 4 advertising pages, according to the specifiecations and technical indications. If you have not already purchased the service during registration, contact the secretariat to check availability.

  • logo on printed catalogue € 150 (+ VAT).
  • represented company logo on printed catalogue € 150 each (+ VAT).
  • advertising page on printed catalogue € 400 (+ VAT).
  • advertising second cover on printed catalogue € 1,100 (+ VAT).|
  • advertising third cover on printed catalogue € 1,000 (+ VAT).|
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For information: ph: +39 0226 255 226, [email protected].
Deadline for uploading the material to the Exhibitors’ reserved area: Tuesday, April 1.

LAMIERA Digital Platform – The online catalogue

Company profile, logo, social network, products images.
For LAMIERA 2025 is available the online catalogue LAMIERA Digital Platform of the event. The platform offers, in an intuitive and innovative way, all Exhibitors participating in the exhibition. Inside Catalogue’s pages, Exhibitors are proposed in alphabetical order and, through filters, searchable by country, product or pavilion.
LAMIERA Digital Platform is a service completely free of charge offered to all LAMIERA 2025 exhibitors. Each Exhibitor’s record can be enriched by the company logo, by images of machines and processes and by posts previously published on the companies’ social networks. Access to the platform will take place through the FieraID sent by fieramilano to the handling officer indicated in the registration phase.

For information: Call Center Fiera Milano active from Monday to Friday and during the days of the event continued 9.00 / 18.00 ph: +39 0249 976 822, [email protected].

Personalised lanyards

Distribution lanyards with logo.
Each Exhibitor will have the possibility to supply the organisers with one set of promotional lanyards, personalised with its own company’s logo, which will be distributed at the reception desks of the Exhibition. The production of the gadget is at the Exhibitor’s expenses. The distribution will be carried out by the Organisers, who will accept the applications in chronological order subject to availability of lanyards lots. If you have not already purchased the service during registration, contact the secretariat to check availability.

  • distribution of 5,000 lanyards € 3,000 (+ VAT).
  • distribution of 10,000 lanyards € 5,000 (+ VAT).|
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For information: ph: +39 0226 255 226, [email protected].

Online advertising on LAMIERA web site

Exhibitors logo/banner and promotional video.
As the most important contact and information means, the website lamiera.net can host, the exhibitors’ promotion in its homepage through promotional logo/banners and videos. The exhibitor can provide the logo/banner with a direct link to the company site and a video that will be visible in the dedicated section of the homepage of the site. The videos will also be published on the YouTube channel of the event.

  • logo/banner banner with direct link to the website € 250 (+ VAT).
  • logo/banner with direct link to the site and corporate video € 300 (+ VAT).|
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For information: ph: +39 0226 255 226, [email protected].
Continue reading and book now.

Digital Signage and billboards

Billboards inside the fairground.
Exhibitors can choose from a series of packages for digital promotion inside the fairground.
The fieramilano billboard / digital team will follow the customer from sales to production phase. Each exhibitor will not be able to purchase more than one package to ensure equal visibility for all companies.
The initiative is reserved only for the exhibitors in LAMIERA 2025 and their represented companies registered in the catalogue. Furthermore, in accordance with the Exhibition Regulations, art. 27, it shall be forbidden to carry out any form of advertising or action to promote any external campaign coinciding with the Exhibition and/or in competition to it.

  • Proposal 1 (1 led Centro servizi + 1 led Corso Italia) € 2,800 (+ VAT).
  • Proposal 2 (1 led Centro servizi + 2 leds Corso Italia) € 3,900 (+ VAT).

For information: [email protected], Michele Di Terlizzi: ph: +39 340 3458 841, Lucrezia Papa: ph: +39 347 3704 799.
Download the brochure.

 Official Logos and Banners

Official LAMIERA files for use by exhibitors.
The official LAMIERA logo and banner files, in optimized versions, in vector-graphics format and in high resolution, are freely reproducible by the exhibitors on headed paper, promotional leaflets, advertising, corporate websites and e-mails wishing to promote their participation in the event.
Visit the dedicated page.

Personalised Banner

Customize banner generator.
Each exhibitor has the possibility to obtain the official banner of LAMIERA 2025 customized to promote participation in the event and to use on the website, in company emails and in all documents. After receiving the final assignment of the hall and stand, the exhibitor has the possibility to create, independently, the custom banner for LAMIERA 2025.
Visit the dedicated page.

Exhibitors’ News on LAMIERA website

The product/solution news of the exhibitors on lamiera.net.
From March, the Press section of the event website hosts the Exhibitors’ News. To take part in the initiative it is enough:

  • Send a descriptive text about one or more of your products/solutions. Your text, in Italian and in English, shall have a maximum length of 2,000 characters spaces included, for each language.
  • Indicate a title of a maximum length of 55 characters spaces included. Do not indicate the company name, (it will be added by the Press Office during online publication).
  • Attach two photos and the company logo in .JPG 300 dpi format. 

The same material will be used for the issue of the electronic magazine “Cosa vedere a LAMIERA 2025/What to see at LAMIERA 2025”, which will be forwarded to a mailing list of highly profiled industry operators. 
The material must be sent to: [email protected].
Deadline for material sending: Friday, 11 April (So that it can be included in the publication of the magazine. News received after the date indicated will be published on the website only).

Official social networks

Posts published on the social networks of LAMIERA.
The Exhibition is also on Facebook, X, LinkedIn, Instagram and YouTube, , where it boasts a thousands of users online community. Through #LAMIERA2025 and @lamiera_2025 it is possible to interact directly with the Organisers who update the official profiles of the Exhibition. Moreover, you can discover and share news, curiosities and multimedia contents.
Create your post on the social network you prefer by tagging the official profile of the Exhibition and, within few hours, the Organisers will share your post on the official account of LAMIERA 2025!
Post will be reposted on LAMIERA 2025 official social media platforms if and only if in line with General Rules of the exhibition. For instance, any form of advertising to promote any other exhibitions, evets or not-exhibiting companies is strictly forbidden.

Box Consulting

Advice desk for exhibitors.
During LAMIERA, all exhibitors can book a phone appointment with sectorial leading experts for a first-level support about export issues.
Visit the dedicated page.

Advertising on TECNOLAMIERA

Advertising on TECNOLAMIERA.
On the occasion of the event, TecnoLamiera, LAMIERA’s reference magazine, is carryng out a series of promotional initiatives (some free, others for a fee), for exhibitors that, for the most part, will enrich the April/May issue. In addition to the free advertorial, TecnoLamiera offers paid ADV spaces. To make your presence at the fair even more effective, it is also possible to book a paid video pill that we will produce at the fair and disseminate through TecnoLamiera’s social and digital channels during the days of the event.
For information: Commercial secretary, Silvia Cogliati, [email protected]. 

Advertising on IlSole24Ore

Advertisements on the special LAMIERA 2025 published by ilsole24ore.
On the first exhibition day “IlSole24Ore” (daily newspeper) will publish the “Special Insert” dedicated to LAMIERA 2025. Exhibitors will be able to purchase advertising spaces that will be positioned next to the institutional page managed by the Press Office of the Exhibition.
For information: Alessandra Colombo, [email protected].

 

For paid services, VAT, as per Law if due, must be added to the total amount due. All paid services can be booked during registration. Contact the secretariat to check availability.

Exhibition Secretariat LAMIERA
c/o CEU-CENTRO ESPOSIZIONI UCIMU S.P.A.
The secretariat is at your disposal to give you useful information, support to organize all the details for your company.

Ph: +39 0226 255 230/861, [email protected]